Marketing that Moves
Systems, storytelling, and strategy built for boutique brands.
Not every business needs a full rebuild — sometimes, you just need a partner who can take one piece off your plate and help it work better.
From website clarity to conversion content, and clear internal operations, Beacon builds practical systems that support the story you’re already telling — with measurable results.
Strategy that fits your season of business.
Each project begins with a short intake form so we can define your goals, scope, and deliverables. From there, we tailor the approach to your bandwidth, timeline, and outcomes.
Steps:
Define the Focus — Fill out the Jotform outlining your project goals.
Receive Your Scope — You’ll get a customized proposal with clear deliverables, timeline, and cost.
Collaborate & Create — We handle the build; you review and approve refinements.
Handoff & Support — You’ll receive final assets and a short guide for implementation.
Strategy shouldn’t feel like chaos — it should feel like clarity you can actually execute.
The Beacon Marketing Method
Strategy you can sustain. Systems that build trust, visibility, and conversion — without burnout.
Every boutique business has the same challenge: keeping momentum between social media, website visibility, and consistent conversions.
The Beacon Marketing Method was built to fix that - a repeatable framework that turns your brand story into a living, breathing marketing engine.
It’s made of three signature systems that work together to create movement, not noise.
What’s Included
Each focus area works together to form a complete, low-maintenance marketing cycle:
Reputation Flow
Turn your client experience into a marketing asset.
Most boutique owners know reviews matter — but few have a structure that makes it consistent, on-brand, and easy to maintain.
The Reputation Flow builds a simple system that invites authentic client feedback, tracks responses, and amplifies visibility where it matters most.Why it matters: Reviews build authority and local SEO — making it easier for people to find and trust you.
Includes:
Post-visit review templates + follow-up scripts
Branded QR or link graphic for simple sharing
Monthly review tracker and response prompts
SEO guidance for integrating reviews into your website + social captions
Visibility starts with trust. This system helps you earn it — consistently and naturally.
The Visibility Engine
Make your website work harder — and smarter.
Your website shouldn’t be a digital brochure; it should be your best employee.
The Visibility Engine™ optimizes your core service pages with strong keywords, refreshed calls-to-action, and new SEO-driven blog content every month — keeping your site discoverable, credible, and conversion-ready.
Includes:
Monthly page refresh for SEO + clarity
Keyword strategy + on-page recommendations
One SEO blog or article per month
Traffic + ranking insights for measurable growth
Social media sparks curiosity. Your website closes the loop.
The Conversion Current
Bridge the gap between interest and action.
The Conversion Current connects your social storytelling, website, and email into one strategic flow that guides your audience from awareness to booking — without forcing you to “show up” every day.
Includes:
1–2 posts per week focused on driving website traffic or reviews
One monthly email feature for education and conversion
Consistent voice, CTA alignment, and audience rhythm review
Optional content map for 90-day visibility planning
Conversion doesn’t come from luck — it comes from clear, repeatable messaging that builds trust over time.
Why It Works
These three systems work like a current — each amplifying the next.
Your reputation builds your visibility.
Your visibility drives conversion.
Your conversion fuels loyalty — and the cycle begins again.
This is how you build momentum that compounds, not content that exhausts.
Who It’s For
Boutique business owners who:
Are consistent but lack clarity on what’s actually working
Want simple monthly systems that drive real results
Prefer sustainable visibility over social burnout
Are ready to measure progress, not just post more
Your Next Step
You can implement this method through:
A Done-For-You Setup (via Project-Based Consulting)
Or as part of the Marketing Evolution Plan, where we build your long-term strategy, content map, and measurement system around it.