Marketing that Moves
Systems, storytelling, and strategy built for boutique brands.
Not every business needs a full rebuild — sometimes, you just need a partner who can take one piece off your plate and help it work better.
From website clarity to conversion content, Beacon builds practical systems that support the story you’re already telling — with measurable results.
Strategy that fits your season of business.
Each project begins with a short intake form so we can define your goals, scope, and deliverables. From there, we tailor the approach to your bandwidth, timeline, and outcomes.
Steps:
Define the Focus — Fill out the Jotform outlining your project goals.
Receive Your Scope — You’ll get a customized proposal with clear deliverables, timeline, and cost.
Collaborate & Create — We handle the build; you review and approve refinements.
Handoff & Support — You’ll receive final assets and a short guide for implementation.
Strategy shouldn’t feel like chaos — it should feel like clarity you can actually execute.
The Beacon Marketing Method turns your brand’s story into a structured system — one that builds trust, visibility, and conversion with simple, repeatable actions each month.
It’s not a one-time project — it’s your marketing foundation, designed to run quietly in the background while you focus on your clients.
Strategy you can sustain. Systems that compound. Clarity that moves your business forward.
The Beacon Marketing Method
Simple, strategic, and sustainable — a repeatable system for boutique brands who want consistent visibility without constant hustle.
What’s Included
Each focus area works together to form a complete, low-maintenance marketing cycle:
Google Review System
Create and implement a post-appointment review process.
Includes monthly response templates, a review tracking system, and a QR or link graphic for easy access.
Why it matters: Reviews build authority and local SEO — making it easier for people to find and trust you.
Website Optimization
Update one core service or treatment page each month with refreshed keywords, optimized CTAs, and content that reflects your current offers.
Add one SEO-driven blog or article monthly to expand your reach and improve search performance.
Why it matters: Your website becomes an active conversion tool, not a static brochure.
Conversion-Focused Content
Develop 1–2 social posts per week designed to drive traffic to your website and review links.
Add one monthly blog feature that supports SEO keywords and audience education.
Why it matters: Social builds curiosity — but Google and your website close the deal.
Why It Works
This method keeps your brand storytelling intact while turning it into a marketing system that:
Builds authority
Converts searches into bookings
Compounds your visibility over time
Sustainable growth isn’t about chasing trends — it’s about creating a structure that works while you work.
Who It’s For
Boutique business owners who:
Are consistent but lack clarity on what’s actually working
Want simple monthly systems that drive real results
Prefer sustainable visibility over social burnout
Are ready to measure progress, not just post more
Your Next Step
You can implement this method through:
A Done-For-You Setup (via Project-Based Consulting)
Or as part of the Marketing Evolution Plan, where we build your long-term strategy, content map, and measurement system around it.